Luxury Brand Management

Learn how premium brands position themselves and market their products through marketing, brand building and brand psychology.

Learn how to stay relevant and create new luxury fashion concepts
Study in London or Paris, two fashion capitals of the world
Suitable for various skill levels
Gain access to exclusive PR and fashion events
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Why Study at Bayswater?

In 2021 we joined forces with Eurocentres, an icon in our industry with over 70 years’ experience, representing a new era in international education. This is where experience meets progress. Together, as Bayswater, we have become a leading provider of experiential education to Generation Z. We offer a wide range of courses that give students relevant, cutting-edge skills for the future economy, whilst satisfying every young person’s dream of exploring the world and expanding their horizons.

Luxury Brand Management at Bayswater

Luxury Brand Management at Bayswater covers marketing, brand building and luxury brand psychology as well as the basics of fashion theory. You will learn hands-on skills from industry experts who have styled shoots, edited magazines, dressed celebrities and even run their own fashion labels. This course isn’t just about classes. You will also learn through workshops, specially curated visits and guest speakers, and receive valuable career advice.

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Age Limit

4 Week, 60-hour Course


Bayswater Fashion Certificate

Luxury Brand Management

Frequent Start Dates

Throughout the year

What's Included in Luxury Brand Management?

Lecture-style classes taught by outstanding industry professionals

Exceptional morning programming with visits to key fashion locations

Workshops, company visits and guest lectures from the fashion industry

Group work, culminating in an end of course presentation


The Course

Luxury brand management is quite unlike other forms of brand management. On this exciting course you will learn how to identify luxury target customers and their needs and develop an understanding of how to build target customer profiles. Gain insight into the importance of social digital platforms in the formation of successful branding, and how to approach the concept of luxurious branding in the heart of London and Paris.

Who is it for?

This programme is ideal for anyone looking to change career, choose a field of study in fashion or marketing, or those who wish to run their own luxury business . It is suitable for anyone who wants to develop their practical understanding of the luxury brand world. By the end of the course you will be equipped with the fundamental knowledge and understanding you will need if you aspire to work within the luxury industry.

* Please note that B2 English is required

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Course Syllabus

  • Introduction to Luxury Brand Management

  • Consumerism and Customer Psychology

  • Customer Psychology in Luxury

  • Brand Management

  • Creating a New Luxury Brand

  • Luxury Fashion Products and Audiences

  • History/Evolution of Luxury Fashion Brands

  • Establishing a Brand using PR and

  • Social Media

  • Marketing Strategy for Luxury Fashion Brands

  • Value of Brands: Customer Relationship & Customer Experience

  • Luxury Brand Management Process

  • Establishing Luxury & Maintaining

  • Brand Equity

Global Stories

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