Learn how premium brands position themselves and market their products through marketing, brand building and brand psychology in this fashion course by Bayswater.
In 2021 we joined forces with Eurocentres, an icon in our industry with over 70 years’ experience, representing a new era in international education. This is where experience meets progress. Together, as Bayswater, we have become a leading provider of experiential education to Generation Z. We offer a wide range of courses that give students relevant, cutting-edge skills for the future economy, whilst satisfying every young person’s dream of exploring the world and expanding their horizons.
Our Luxury Brand Management fashion course covers marketing, brand building and luxury brand psychology as well as the basics of fashion theory. You will learn hands-on skills from industry experts who have styled shoots, edited magazines, dressed celebrities and even run their own fashion labels. This course isn’t just about classes. You will also learn through workshops, specially curated visits and guest speakers, and receive valuable career advice.
Luxury brand management is quite unlike other forms of brand management. On this exciting course you will learn how to identify luxury target customers and their needs and develop an understanding of how to build target customer profiles. Gain insight into the importance of social digital platforms in the formation of successful branding, and how to approach the concept of luxurious branding in the heart of London.
This programme is ideal for anyone looking to change career, choose a field of study in fashion or marketing, or those who wish to run their own luxury business . It is suitable for anyone who wants to develop their practical understanding of the luxury brand world. By the end of the course you will be equipped with the fundamental knowledge and understanding you will need if you aspire to work within the luxury industry.
* Please note that B2 English is required