The highly anticipated exhibition, Vogue x Snapchat: Redefining the Body, made its way to London this February after its debut at Centre d’art La Malmaison in Cannes on 20 June 2022.
Our Fashion Communication and Digital Marketing students had the incredibly opportunity to attend the exhibition in London.
Below, you can read an excerpt from the blog of one of our students, Malu, who has studied Digital Marketing with us this year.
This groundbreaking exhibition was a collaboration between Vogue and Snap Inc, creator of Snapchat. It showcased cutting-edge augmented reality technology to enhance the designs of seven of the world's leading fashion designers. Balenciaga, Dior, Gucci, Kenneth Ize, Richard Quinn, Stella McCartney, and Versace were among the featured designers, allowing exhibition attendees and Snapchatters around the world to interact with their designs like never before.
They were transported to a new dimension by trying on one-of-a-kind dresses and accessories using Snapchat's innovative Snap’s Landmarker technology. They experienced installations that explored themes such as mythology, symbolism, and body positivity, gaining invaluable insights into the future of fashion and technology.
Attending exhibitions like Vogue x Snapchat: Redefining the Body is an essential part of our students' education, keeping them abreast of the latest trends in fashion and technology and allowing them to learn from the best in the industry. It's an incredible opportunity for them to see how fashion and technology can intersect in innovative and exciting ways, and we believe experiences like this enrich their education in fashion communication and digital marketing. We will continue to provide them with these opportunities in the future.
From Malu's Blog:
"Out of all the rooms, the Stella McCartney exhibit was unquestionably my favorite. The mirrored space created an illusion of depth, and when I trained my Snapchat camera on the area, a plethora of mushrooms and twinkling lights magically appeared, heightening the enchanting experience.
Furthermore, I was fortunate enough to try on a gorgeous Stella McCartney dress – something I never thought possible – thanks to the power of Snapchat’s augmented reality. The dress was on display in the room, and with a simple tap on my phone, I was transported into a virtual fitting room, where I could try on the dress and see how it looked on me.”
"I was mesmerized as I watched the hunched gazes on display transform into wriggling snakes, embodying the mythical Medusa and even morphing into the viewers themselves. To further enhance the experience, we were also given the opportunity to try on some of the stunning dresses on display."
"Witnessing the Vogue-Snapchat collaboration firsthand in this stunning exhibition was undoubtedly one of the highlights of my visit thus far. The fusion of cutting-edge technology and the world of haute couture was a truly captivating and enchanting experience, allowing me to see firsthand the advancements made in this field."