Bayswater College, a newly established social enterprise in international education...

Bayswater College, a newly established social enterprise in international education, has launched an innovative partnership with the Digital Marketing Institute to offer certifications in digital marketing from the global professional certification standard.

Geared to help marketing and sales professionals gain the skills needed to succeed in the digital world, the Certified Digital Marketing Professional program is the most widely taught certification from the Digital Marketing Institute. It provides students with an introduction to the key digital specialisms from mobile and social media marketing to email, PPC and SEO.

Stephan Roussounis, Managing Director of Bayswater Education said,

“We see a clear gap in the UK market for offering innovative and career focused qualifications to International students. Our college offers students an opportunity for like-minded global professionals to network, study and enjoy an education experience in the heart of London. At the same time, we will support underprivileged teenagers develop their skills from the same regions where our students come from.”

As organizations allocate more budgets towards digital and its commercial responsibility moves away from the IT department into sales and marketing, Bayswater College sees programs like the Digital Marketing Institute’s as the next frontier of training and professional certification.

Taught in over 80 countries around the world, Digital Marketing Institute certifications are internationally recognized. Designed by digital experts and validated by digital heavy hitters such as Google and Facebook, its certifications bring up-to-date industry knowledge and training that meet the needs of today’s employers.

Aaron McKenna, Managing Director at the Digital Marketing Institute said:

“Digital marketing continue to be massive growth areas of international business. Despite this, demand is outpacing the availability of professionals with proficient digital skillsets. We are excited to partner with Bayswater College who will deliver our professional certifications to a new cohort of professionals and contribute to the closing of the digital skills gap globally.”

McKenna continued,

“We chose to partner with Bayswater College for two main reasons, their confidence that international students and professionals want to meet in London to develop their professional skills and, their innovative one for one model”.

Bayswater will be offering a free Digital Marketing Awareness course to underprivileged teenagers for every Diploma course they sell.

The Diploma in Digital Marketing, a NVQ/EQF Level 5 qualification, launches at Bayswater in January 2019, with monthly start dates throughout the year. The course comprises lectures, project work and workshops. Students will then take an exam at a Pearson Vue testing centre. Upon successful completion, students will receive a Diploma in Digital Marketing from Bayswater College and become a Certified Digital Marketing Professional, with a year’s membership to the Digital Marketing Institute.

About the Digital Marketing Institute

The Digital Marketing Institute is the world’s leading digital marketing and selling professional certification body. Through its growing network of over 80 education partners in 100 countries it offers an industry validated professional certification from associate to master level. With over 19,000 graduates across 100 countries worldwide, the Digital Marketing Institute have trained more professionals to a single education standard than any other certification body.

About Bayswater Education

Bayswater Education was founded in 2017 as one of the first social enterprises in International Education. Pulling together an experienced team from the sector, Bayswater acquired LSC Stanton in early 2018 and will relaunch in September with a central London college and 4 summer camps. For every student that Bayswater College teaches, they teach another from a disadvantaged background, on a one for one basis. The college is accredited by the British Council, a member of ALTO and English UK and is proud to be partnered with the Digital Marketing Institute.