May 01, 2024

Why Study Digital Marketing?

Group of Digital Marketing Students in Office.jpg
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Across the world, the digital skills gap is growing. The need for workers with digital skills is accelerating faster than employees are gaining these skills. Make yourself stand out by gaining digital marketing skills, and watch your prospects grow. 

Bayswater Digital Marketing Certificate:

Our course is developed in partnership with the Digital Marketing Institute. Delivered by industry experts, Bayswater’s Digital Marketing Certificate will introduce you to the most relevant and transformative aspects of digital marketing. Experts from companies such as Google, Facebook and LinkedIn have worked with the Digital Marketing Institute on the development of course materials, giving you access to the most important trends and practices. 

Shaped by their practical experience and insight, this course is designed with you in mind. From company visits to onward employment advice, it has everything you need to take your career to the next level.  

Hear from alumni

Recent graduates shared their experience:

Jacob: “Studying the Digital Marketing Course on Bayswater has helped me to reach so many qualified jobs. Baywater made me able to pass the official exam of the Digital Marketing Institute, helping me to learn all the things I need for that. The knowledge that I achieved was so useful working in different kind of employees like in the food industry, in TV and now in the pharmaceutical sector. In so many ways, it changed my life.” 

Rasia: "I'm pleased with the course, the content and the teacher. It has exceeded my expectations"

Read more about our digital marketing course here


Why our course is unique 

This 4-week certificate is offer in three locations with various start dates available. Click for London start dates, or Toronto and Vancouver start dates.

What you will learn: 

  • Introduction to Digital Marketing

  • Content Marketing

  • Social Media Marketing

  • Search Engine Optimization

  • Paid Search (PPC) using Google Ads

  • Display & Video Advertising

  • Email Marketing

  • Website Optimization

  • Analytics using Google Analytics

  • Digital Marketing Strategy

On successful course completion, you will receive a Bayswater Digital Marketing Certificate, as well as a Digital Marketing Associate certificate from the Digital Marketing Institute. A 6-month Power Membership to the Digital Marketing Institute will also be given to you, to keep up to date with industry trends and make use of many resources offered.

✔️ All our courses include soft skills to help you in the workplace.

✔️ You can also combine our Professional Courses with our wide portfolio of English language courses.

Book your course today.