The Luxury Brand Management course offers an introduction to the basics of marketing and communication strategies for the fashion industry.
Learn about the importance of social digital platforms in the formation of successful branding and how to approach the concept of luxurious branding in the heart of a world fashion capital
This course is designed for anyone from a beginner to a fashion professional, who wishes to enhance their fashion awareness in an important fashion capital, or pursue a degree or career in luxury brand management.
|09:00 – 12:20||English Course|
|12:20 – 13:00||Lunch|
|13:00 – 16:00||The history of luxury brands||Luxury Fashion products and audiences||Group project e.g. plan a luxury brand campaign||How to generate a luxury brand concept||Visits/ Workshops/ Guest Speakers|
e.g. behind the scenes at Victoria Beckham’s Flagship Store
|Extra Curricular suggestions||Visit London Design Museum||Visit the V&A Alexander McQueen Collection||Visit Selfridges for London’s best fashion window dressing||Dover Street Market - the ultimate in luxury brand show room|