Luxury Brand Management


The Course

The Luxury Brand Management course offers an introduction to the basics of marketing and communication strategies for the fashion industry.

Learn about the importance of social digital platforms in the formation of successful branding and how to approach the concept of luxurious branding in the heart of a world fashion capital

Who is it for?

This course is designed for anyone from a beginner to a fashion professional, who wishes to enhance their fashion awareness in an important fashion capital, or pursue a degree or career in luxury brand management.

Key facts

  • 4 weeks, 60-hour course
  • Luxury Brand Management lectures
  • Luxury Brand Management lectures
    (9 hours per week)
  • Group projects
    (3 hours per week)
  • Workshops and industry visits
    (3 hours per week)
  • Final presentation & end-of-course ceremony
  • Upper-Intermediate English level
  • Start dates: 3 Feb, 4 May, 3 Aug, 2 Nov
  • Luxury Brand Management Certificate from Bayswater College

Combine your course with:

  • English language lessons
  • Professional Diploma in Digital Marketing
  • Other Fashion Certificates**
  • Combine 3 Fashion Certificates for a Fashion Diploma

Download our Centre Factsheets:

Luxury Brand Management

Sample Timetable

Time MondayTuesdayWednesday Thursday Friday
09:00 – 12:20English Course
12:20 – 13:00Lunch
13:00 – 16:00The history of luxury brandsLuxury Fashion products and audiencesGroup project e.g. plan a luxury brand campaignHow to generate a luxury brand conceptVisits/ Workshops/ Guest Speakers
e.g. behind the scenes at Victoria Beckham’s Flagship Store
Extra Curricular suggestionsVisit London Design MuseumVisit the V&A Alexander McQueen CollectionVisit Selfridges for London’s best fashion window dressingDover Street Market - the ultimate in luxury brand show room

Course Syllabus

  • The History of Luxury Brands
  • The History of Luxury Brands
  • The Fashion Market Consumerism and customer psychology
  • Luxury fashion products and audiences
  • Business logic and the product development process
  • What is a luxury brand concept? How to generate luxury
  • Creating a new brand concept
  • Applications of luxury marketing in shows and events
  • Public Relations and social networking
  • Marketing planning

Course features

  • Lecture style classes taught by industry professionals, academics and highly qualified creatives
  • Lecture style classes taught by industry professionals, academics and highly qualified creatives
  • Case study: Louis Vuitton –Use of exclusivity in marketing
  • Workshops, industry visits, and guest speakers from the fashion industry
  • Group project culminating in an end-of-course presentation
  • Career advice

Benefits

  • Be introduced to the city’s main fashion spots and luxurious brand venues
  • Be introduced to the city’s main fashion spots and luxurious brand venues
  • Learn how to stay relevant and how to create new luxury fashion concepts
  • Experience established luxurious brand houses and PR offices
  • Gain access to exclusive PR and fashion events in the city for insights to the world of fashion and a chance to meet and collaborate with other industry professionals

Why Bayswater College

With great proximity to London’s important fashion areas, Knightsbridge, Oxford Street, and Bond Street, Bayswater College brings together fashion professionals specializing in international education, a beautifully stylish location, supportive staff and a social programme.

  • Central London location
  • Combine with English Language and Digital Marketing courses
  • Supportive, friendly staff

Education for good:

For every student taught at Bayswater College, we will teach another from a disadvantaged background, in their country. On a one-for-one basis.

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