Fashion Communication


The Course

This course offers insight in to the world of fashion and the diverse methods and professions that are focused on the communication of fashion. It encompasses public relations, fashion journalism, photography and digital platforms with an overview of fashion theory.

Who is it for?

This course is aimed at all levels and experiences, from beginners to fashion professionals. It is an introduction to the different methods of fashion communication and suitable for those that wish to expand their fashion awareness.

Key facts

  • 4 weeks, 60-hour course
  • Fashion Styling lectures
    (9 hours per week)
  • Group projects
    (3 hours per week)
  • Workshops and industry visits
    (3 hours per week)
  • Final presentation & end-of-course ceremony
  • Upper Intermediate English level
  • Start dates: 2 Mar, 1 June, 7 Sep
  • Fashion Communication Certificate from Bayswater College

Combine your course with:

  • English language lessons
  • Professional Diploma inDigital Marketing
  • Other Fashion Certificates*
  • * Combine 3 Fashion Certificates for a Fashion Diploma

Download our Centre Factsheets:

Fashion Communication

Sample Timetable

Time MondayTuesdayWednesday Thursday Friday
09:00 – 12:20English Course
12:20 – 13:00Lunch
13:00 – 16:00Introduction
to fashion
communication
pathways
How to
communicate
fashion ideas
Group project
work
Case study:
Alexa Chung -
Top fashion
influencer
Visits/
Workshops/
Guest Speakers
e.g. influencer
workshop
on how to
boost brand
recognition
Extra Curricular suggestionsVisit London Design MuseumVisit the V&A Alexander McQueen CollectionVisit Selfridges for London’s best fashion window dressingDover Street Market - the ultimate in luxury brand show room

Course Syllabus

  • The History of Fashion Communication
  • Fashion Communication
  • Pathways Fashion Journalism, PR for Fashion and Creative Interpretations in Fashion
  • How to observe, encourage and communicate your fashion ideas
  • Ethics and sustainability
  • Introduction to the creative networks and industry links
  • Looking into the digital and other platforms as ways of communication
  • London Fashion Week and its importance as a fashion communication medium
  • Future of Fashion Communication

Course features

  • Lecture style classes taught by industry professionals, academics and highly qualified creatives
  • Case study: Nike – Emotional story telling
  • Workshops, industry visits, and guest speakers from the fashion industry
  • Group project culminating in an end-of-course presentation
  • Career advice

Benefits

  • Gain knowledge of the cultural, social and economic factors around the communicated fashion image
  • Learn about the different fashion communication pathways
  • Prepare a fashion story for publication in one of the fashion communication pathways such as a blog or instagram
  • Learn about career or work experience opportunities within the fashion communication sector

Why Bayswater College

With great proximity to London’s important fashion areas, Knightsbridge, Oxford Street, and Bond Street, Bayswater College brings together fashion professionals specializing in international education, a beautifully stylish location, supportive staff and a social programme.

  • Central London location
  • Combine with English Language and Digital Marketing courses
  • Supportive, friendly staff

Education for good:

For every student taught at Bayswater College, we will teach another from a disadvantaged background, in their country. On a one-for-one basis.

Find out more