The Course
This course offers insight in to the world of fashion and the diverse methods and professions that are focused on the communication of fashion. It encompasses public relations, fashion journalism, photography and digital platforms with an overview of fashion theory.
Who is it for?
This course is aimed at all levels and experiences, from beginners to fashion professionals. It is an introduction to the different methods of fashion communication and suitable for those that wish to expand their fashion awareness.
Download our Centre Factsheets:
Sample Timetable
| Time | Monday | Tuesday | Wednesday | Thursday | Friday |
| 09:00 – 12:20 | English Course (Optional) | ||||
| 12:20 – 13:00 | Lunch | ||||
| 13:00 – 16:00 | Introduction to fashion communication pathways | How to communicate fashion ideas | Group project work | Case study: Alexa Chung - Top fashion influencer | Visits/ Workshops/ Guest Speakers e.g. influencer workshop on how to boost brand recognition |
| Extra Curricular suggestions | Visit London Design Museum | Visit the V&A Alexander McQueen Collection | Visit Selfridges for London’s best fashion window dressing | Dover Street Market - the ultimate in luxury brand show room | |
Course Syllabus
- The History of Fashion Communication
- Fashion Communication
- Pathways Fashion Journalism, PR for Fashion and Creative Interpretations in Fashion
- How to observe, encourage and communicate your fashion ideas
- Ethics and sustainability
- Introduction to the creative networks and industry links
- Looking into the digital and other platforms as ways of communication
- London Fashion Week and its importance as a fashion communication medium
- Future of Fashion Communication
Course features
- Lecture style classes taught by industry professionals, academics and highly qualified creatives
- Case study: Nike – Emotional story telling
- Workshops, industry visits, and guest speakers from the fashion industry
- Group project culminating in an end-of-course presentation
- Career advice
Benefits
- Gain knowledge of the cultural, social and economic factors around the communicated fashion image
- Learn about the different fashion communication pathways
- Prepare a fashion story for publication in one of the fashion communication pathways such as a blog or instagram
- Learn about career or work experience opportunities within the fashion communication sector
Why Bayswater College
With great proximity to London’s important fashion areas, Knightsbridge, Oxford Street, and Bond Street, Bayswater College brings together fashion professionals specializing in international education, a beautifully stylish location, supportive staff and a social programme.
- Central London location
- Combine with English Language and Digital Marketing courses
- Supportive, friendly staff
Education for good:
For every student taught at Bayswater College, we will teach another from a disadvantaged background, in their country. On a one-for-one basis.
