Digital Marketing

Professional Diploma in Digital Marketing

Developed by industry leading experts, this certification program will introduce you to the most relevant and transformative aspects of digital marketing. Subject matter experts from leading companies, such as Google, Facebook and Linkedin collaborate with the Digital Marketing Institute on the design and development of program materials, so your learning is shaped by their practical experience, expert insight and case studies.

  • Become an expert in online media strategies
  • Learn the latest trends and gain insight into how companies develop successful campaigns
  • Gain a qualification that will boost your career options
  • Suitable for various skill levels

Who is it for?

  • Marketing Executives, Managers, Senior Management
  • IT Managers
  • Business owners
  • Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
  • Anyone looking to pursue a career in digital marketing

Where I can study this course?

Key facts

  • 4 weeks (Start dates monthly)
  • 9 hrs of Digital Marketing lectures per week
  • 3 hrs of Group Project work per week
  • 3 hrs of Company visits / Guest Lectures 
  • Upper Intermediate (B2) English Level Required



Course Content

  • Introduction to Digital Marketing
  • Content Marketing
  • Social Media Marketing
  • Search Engine Optimisation
  • Paid Search (PPC) using Google Ads
  • Display & Video Advertising
  • Email Marketing
  • Website Optimisation
  • Analytics using Google Analytics
  • Digital Marketing Strategy

30k+Graduates Worldwide


1Industry Standard

What you will learn:

By earning this certification, you will be able to:

  • Conduct digital research, set business objectives for campaigns and develop a targeted digital marketing strategy
  • Build and publish a well-designed and high performing and optimized website aligned to your business goals
  • Create and curate compelling and innovative content that drives ROI
  • Set up, optimize, create, execute and report on organic and paid ad campaigns on Facebook, Twitter, LinkedIn, Instagram & Snapchat
  • Boost your website’s organic ranking by optimizing technical on-page and off-page elements
  • Create and manage paid search campaigns in Google AdWords and use Google Analytics to measure performance
  • Use Google AdWords to create display and video advertising campaigns and ads using a variety of platforms to evaluate their impact and performance
  • Design effective emails that generate leads, retain customers and inspire evangelists
  • Set goals for your business and website, and understand how analytics tools are used to help measurement
  • Use owned, accessed, desk, audience, competitor and social listening research to create a how-to guide for all digital marketing activities

At the end of the course students will take a 3 hour exam at a Pearson Vue Test Centre. Upon successful completion of the course students will become a Certified Digital Marketing Professional, and receive a 12 month membership to the Digital Marketing Institute. They will also be given a certificate from Bayswater College outlining the course that has been completed and the topics covered.

95% of our certified professionals are currently employed and 81% were promoted after earning their certification.

  • Student Story

    Student Story

    “My work in marketing demands that I have basic English, but if I want to go far in the industry I will need to practice. It was so exciting to find a college where I could study language and digital marketing at the same time. London is a young and vibrant city that gives me the energy to work hard. It’s very easy to pick up on new trends and technology in here, and I am constantly learning things I know will make me better at my job.”

  • Employer story

    Employer story

    “I work in social media, but that can often mean different things to different industries. A Digital Marketing Institute qualification shows me that a potential employee has a genuine and relevant skill set, and not just a fancy job title.”

    The Digital Marketing Institute

    The Digital Marketing Institute sets the global standard in digital marketing and selling certification. They have certified more professionals to a single digital education standard than any other certification body.

    The Global Standard

    Taught in over 80 countries around the world, we have trained more graduates to a single digital education standard than any other certification body.

    Leading Digital Experts

    80% of our postgraduate students now work in digital. That might have something to do with the fact that DMI’s courses are designed by expert practitioners who work and excel in a variety of digital specialisms.

    Industry Validated Syllabus

    DMI’s courses are reviewed by the Syllabus Advisory Council, which is composed of leading digital companies including Google, Facebook, Twitter and LinkedIn. Our learning content is shaped by the industry stakeholders that matter most.

    Internationally Recognized Accreditation. Upon completion of your course, you will receive an industry-recognized, globally respected qualification.

    Validated by the Industry Advisory Council. Members include:

    Gain Up-To-Date Industry Knowledge

    Our specialist product team work closely with leading industry experts to create, review and update your course content on a continuous basis.

    How to enrol

    Agent Enquiries:Our Agents are appointed experts in your country and can give you specialist advice on our courses, as well as any visa requirements. Contact us for an Agent in your area.

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    At a Glance