December 20, 2023

Why Study Digital Marketing?

Group of Digital Marketing Students in Office.jpg
0 minute read

Ever thought about adding Digital Marketing to your CV? Or solidifying your skills by achieving a Certified Digital Marketing qualification? 

Upskill yourself quickly by combining a course with a study abroad experience, in London, Vancouver and Toronto.


Bayswater Education's Digital Marketing Certificate

Our course is developed in partnership with the Digital Marketing Institute. Delivered by industry experts, Bayswater’s Digital Marketing Certificate will introduce you to the most relevant and transformative aspects of digital marketing. Experts from companies such as Google, Facebook and LinkedIn have worked with the Digital Marketing Institute on the development of course materials, giving you access to the most important trends and practices. 

Shaped by their practical experience and insight, this course is designed with you in mind. From company visits to onward employment advice, it has everything you need to take your career to the next level.  

Upon successful completion of the course, you will become a Certified Digital Marketing Associate and receive a 12-month membership to the Digital Marketing Institute. You will also be given a certificate from Bayswater outlining the course that has been completed and the topics covered. 

Today’s digital landscape is changing faster than ever, which is why we are constantly reviewing and updating our course content to keep up with the latest trends and technology. 

Why study Digital Marketing? 

Across the world, the digital skills gap is growing. The need for workers with digital skills is accelerating faster than employees are gaining these skills. Make yourself stand out by gaining digital marketing skills, and watch your prospects grow. 

For international students, you can also combine our professional courses with our wide portfolio of English language courses


Hear from someone who knows 

Earlier this week, we heard from one of our students, Jacobo, who told us how Bayswater’s digital marketing course has impacted his career: 

“Studying the Digital Marketing Course on Bayswater has helped me to reach so many qualified jobs. Baywater made me able to pass the official exam of the Digital Marketing Institute, helping me to learn all the things I need for that. The knowledge that I achieved was so useful working in different kind of employees like in the food industry, in TV and now in the pharmaceutical sector. In so many ways, it changed my life.” 

Read more about our digital marketing course here


Why our course is unique 

We currently offer this course in London, Toronto and Vancouver, with regular start dates throughout the year.

What you will learn: 

  • Introduction to Digital Marketing 

  • Content Marketing 

  • Social Media Marketing 

  • Search Engine Optimization 

  • Paid Search (PPC) using Google Ads 

  • Display and Video Advertising 

  • Email Marketing 

  • Website Optimization  

  • Analytics using Google Analytics 

  • Digital Marketing Strategy 

This course will teach you everything you need to know and more in preparation for a three-hour exam. Upon completion, you will become a Certified Digital Marketing Associate certified by the Digital Marketing Institute.