June 07, 2022

Why Study Digital Marketing?

0 minute read

Ever thought about adding Digital Marketing to your CV? Or solidifying your skills by achieving a Certified Digital Marketing qualification? 

Look no further.


Bayswater Education's Diploma in Digital Marketing

Delivered by industry leading experts and taught by Digital Marketing trainers, Bayswater’s Digital Marketing certification program will introduce you the most relevant and transformative aspects of digital marketing. Experts from companies such as Google, Facebook and LinkedIn have worked with the Digital Marketing Institute on the development course materials, giving you access to the most important trends and practices. 

Shaped by their practical experience and insight, this course is designed with you in mind. From company visits to onward employment advice, it has everything you need to take your career to the next level.  

Upon successful completion of the course, you will become a Certified Digital Marketing Professional and receive a 12-month membership to the Digital Marketing Institute. You will also be given a certificate from Bayswater outlining the course that has been completed and the topics covered. 

Today’s digital landscape is changing faster than ever, which is why we are constantly reviewing and updating our course content to keep up with the latest trends and technology. 


Why study Digital Marketing? 

Across the world, the digital skills gap is growing. The need for workers with digital skills is accelerating faster than employees are gaining these skills. Make yourself stand out by gaining digital marketing skills, and watch your prospects grow. 

You can also combine our professional courses with our wide portfolio of English language courses


Hear from someone who knows 

Earlier this week, we heard from one of our students, Jacobo, who told us how Bayswater’s digital marketing course has impacted his career: 

“Studying the Digital Marketing Course on Bayswater has helped me to reach so many qualified jobs. Baywater made me able to pass the official exam of the Digital Marketing Institute, helping me to learn all the things I need for that. The knowledge that I achieved was so useful working in different kind of employees like in the food industry, in TV and now in the pharmaceutical sector. In so many ways, it changed my life.” 

Read more about our digital marketing course here


Why our course is unique 

We currently only offer this course in London, but we have a range of other professional courses available at our schools in Paris and Toronto, including marketing, project management, business and fashion. 

What you will learn: 

  • Introduction to Digital Marketing 

  • Content Marketing 

  • Social Media Marketing 

  • Search Engine Optimization 

  • Paid Search (PPC) using Google Ads 

  • Display and Video Advertising 

  • Email Marketing 

  • Website Optimization  

  • Analytics using Google Analytics 

  • Digital Marketing Strategy 

This course will teach you everything you need to know and more in preparation for a three-hour exam. Upon completion, you will have an NQE Level 5 Qualification in Digital Marketing, certified by the Digital Marketing Institute.