Managing Director

Stephan has over 15 years experience in the sector, initially starting out as a English language teacher in Ecuador and Argentina, he moved on to marketing and then sales and business development roles for Malvern House, a pioneering low-cost high-volume operator in central London.

He then moved to Cambridge Education Group, a private-equity backed international education business. His role was to develop a network of adult language schools under the Stafford House brand. Starting with one school in Canterbury in 2010 the business was grown organically and via 3 acquisitions to 10 schools, in 3 countries (UK, USA and Canada).

Stephan also launched Cyprus as an English language destination in 2007, and currently is a co-director in English in Cyprus, the leading language school in Cyprus.

Director

James Herbertson previously co-founded an accommodation agency, London Nest, in 2010. In the past 7 years London Nest has provided flat shares and residences to over 10,000 students. Prior to London Nest, James started and later sold language travel agency Answer English, and studied Spanish at Malaca Instituto where he formed his passion for learning languages.

James is also Secretary of charity Zimbabwe Rural Schools Development Programme (ZRSDP) that builds schools and communities in rural Zimbabwe.

ZRSDP was started in 2001 and has raised over £350,000 to build an AIDS education centre, classroom blocks, teacher’s accommodation and drill bore holes in 8 Zimbabwean schools. In 2011 James formed a relay team and together they swam the English Channel to raise funds raising more than £50,000 for a classroom block at Makowe Primary School.

Chairman

Fergus Brownlee was appointed Chairman of Bayswater Education in May 2018.

Fergus brings a wealth of business experience in FMCG, Financial Services and International Education. As CEO of Cambridge Education Group, Fergus led an extremely successful expansion of the business through the development of High School and University Pathway Courses. As someone with significant experience in the International Education sector, Fergus is delighted to lend his support to the Bayswater team.

Fergus is also the Chairman of Thomson International and Vice Chairman of United World Schools, a charity which builds schools in Cambodia, Myanmar and Nepal.

Global Sales Director

Yeliz will lead the recruitment for Bayswater College’s Digital Marketing, Fashion and English language programmes, as well as English in Cyprus, a partner school of Bayswater.

Yeliz has been in the industry for nearly 15 years, starting in operational roles then moving into sales with LAL Language Centres in 2010, most recently as a Head of Regional Business Development.

Business Development Director

Jamie Tyler is responsible for all Summer Schools and Year-Round Groups as well as recruitment in the Italy. Jamie has 8 years’ experience in the sector specialising in developing and delivering junior group programmes across the UK.

Jamie has also previously worked in the charity sector and is excited to move to a company which offers opportunities to those less fortunate within its one for one model and has a charitable purpose at its core.

Academic Director

Lucinda oversees the development and quality assurance of all English courses as well as growing the portfolio of professional courses, currently Digital Marketing and Fashion.

Lucinda has an extensive and varied career in international education, from teaching primary and secondary in Asia and Latin America to university level courses in the UK, before going into management and development. Most recently Lucinda was Academic Director for ELT at Cambridge Education Group, setting up a teacher training function at Stafford House and improving the delivery of English and language development through academic content at CATS and CSVPA colleges.